General Manager, Renewables | Kiterocket
Deborah Knuckey brings more than 20 years of strategic marketing experience to the renewable energy sector. As managing director of the renewables practice at marketing and public relations agency Kiterocket, she is responsible for developing strategy, creating integrated content and digital campaigns, conducting PR and marketing communications outreach and, most importantly, helping clients grow their business. Her team at Kiterocket supports industry leaders including BayWa r.e., Borrego, Mosaic, Nextracker, Inerjys Ventures, Intersect Power and a well-known major asset manager.
She began her career at Macquarie Bank then was a financial and energy journalist in Australia before moving to the United States where she became a strategy consultant to energy clients at McKinsey & Company after completing her M.B.A.. She then married her writing and strategy roots at Ketchum, where she built the corporate practice in the Washington, DC, office. After taking a mid-career detour to write books and study sustainability, she joined the renewable technology firm Enphase Energy where she rapidly progressed to global head of marketing. Since then, she has helped clients in solar, storage, energy data, project finance and smart city technology grow, acting as VP of marketing for several startups then joining the Kiterocket team to lead its renewables practice.
Deborah holds an M.B.A. from UCLA, an M.S. in sustainable design from Catholic University, a LEED-AP credential, and a B.Ec. from Monash University in Australia. She is the author of two books published by John Wiley & Sons, and has studied documentary filmmaking, mountaineering, and polar expedition skills with the hope of retracing her father’s expedition through the Antarctic.